Hi I'm Sharmeena,

Hi I'm Sharmeena,

I bring clarity to complexity by blending product design with systems thinking.

I bring clarity to complexity by blending product design with systems thinking.

Based in Toronto,

open to new opportunities

Hi I'm Sharmeena,

I bring clarity to complexity by blending product design with systems thinking.

Based in Toronto,

open to new opportunities

What I bring

Capturing the user’s

lived experiences

My design process prioritizes inclusivity. Through my previous research & policy work on empowering marginalized communities, I am attuned to listening and identifying where people aren't being heard and what solutions they need.

Distilling complex research & processes

As a qualitative researcher, I've always embraced complexity and can delve into messy problems. I break down intricate processes, uncovering the root issues and capturing the nuances between different stakeholder needs. Through thoughtful analysis, I transform these insights into clear, actionable design solutions.

Distilling complex research & processes

As a qualitative researcher, I've always embraced complexity and can delve into messy problems. I break down intricate processes, uncovering the root issues and capturing the nuances between different stakeholder needs. Through thoughtful analysis, I transform these insights into clear, actionable design solutions.

A systems-

thinking approach

Systems-thinking and a drive for positive impact has always guided my work. I focus on user psychology and behaviour beyond the digital touchpoint. By understanding the broader ecosystem, I’m able to identify real risks, benefits, and opportunities — designing solutions that balance user needs with business goals and long-term impact.

A systems-

thinking approach

Systems-thinking and a drive for positive impact has always guided my work. I focus on user psychology and behaviour beyond the digital touchpoint. By understanding the broader ecosystem, I’m able to identify real risks, benefits, and opportunities — designing solutions that balance user needs with business goals and long-term impact.

Leading through uncertainty

My time in the NGO and start up space has given me the skill to navigate uncertainty and manage diverse stakeholder needs. From facilitating focus groups, to presenting my research as a panelist, I am able to take ownership of my work, and be adaptable to dynamic and unstructured environments.

Leading through uncertainty

My time in the NGO and start up space has given me the skill to navigate uncertainty and manage diverse stakeholder needs. From facilitating focus groups, to presenting my research as a panelist, I am able to take ownership of my work, and be adaptable to dynamic and unstructured environments.

Recommendations

Sharmeena has been one of my favorite designers to work with — her leadership, thoughtfulness, and collaborative spirit make a lasting impact. As one of the co-leads for Philly Truce, she led with humility and collaboration, always seeking feedback and valuing the perspectives of others rather than making decisions in isolation. She has an exceptional eye for detail, strong technical skills, and a thoughtful approach that consistently centers the user while considering edge cases others might miss. Her ability to document and clearly communicate design decisions has helped keep our team aligned and efficient. What makes her truly stand out, though, is that she’s not only talented but also a great listener and teammate—someone who brings both clarity and kindness to every conversation.

Sharmeena has been one of my favorite designers to work with — her leadership, thoughtfulness, and collaborative spirit make a lasting impact. As one of the co-leads for Philly Truce, she led with humility and collaboration, always seeking feedback and valuing the perspectives of others rather than making decisions in isolation. She has an exceptional eye for detail, strong technical skills, and a thoughtful approach that consistently centers the user while considering edge cases others might miss. Her ability to document and clearly communicate design decisions has helped keep our team aligned and efficient. What makes her truly stand out, though, is that she’s not only talented but also a great listener and teammate — someone who brings both clarity and kindness to every conversation.

Hope Yu, Designer at Philly Truce

In my 20+ years working with tech professionals, I’ve met many who are skilled and hardworking, but few who bring the combination of talent, reliability, and inspiration that Sharmeena does. She consistently delivers high-quality work, even in the midst of unexpected challenges. She works quickly without compromising attention to detail, and her follow-through is exceptional. When Sharmeena commits to something, it gets done, and done well.

What stands out most is her thoughtful approach. She doesn’t just clarify tasks, she asks insightful questions that anticipate roadblocks and elevate the final result. She also brings heart to her work. She genuinely cares about doing things the right way and has a natural ability to support collaboration and quality at the same time.

David Lederman, Mentor at DesignLab

A bit about me

I love solving problems for people. This is what originally led me to the environmental policy field as a qualitative researcher, and now to user experience design. I have always sought to address challenges, whether societal or individual, whether small or complex — with a focus on creating meaningful impact.

While at Nature Canada, I worked on a project to define urban tree equity. After interviewing key informants in the urban environmental space, I conducted a thematic analysis — what I later recognized as affinity mapping. I used direct interview quotes to capture and tell the story of the communities affected — which in hindsight would make great user personas. As a policy researcher, I found that my work has always closely mirrored the role of a designer, placing human needs at the forefront, while visualizing and understanding the bigger picture and thoughtfully balancing stakeholder perspectives.

My interest in design thinking led me to explore new frameworks, which is how I discovered experience design. Whether analyzing policies or creating a user interface, one thing is clear: I am passionate about (re)designing, prototyping and testing strategies and systems for a more liveable future.

Living and working in Tkaronto, an area that has been care taken by the Anishinabek Nation, the Haudenosaunee Confederacy and the Huron-Wendat for thousands of years. I come with respect for this land that I am on today, and for the people who have and do reside here.