Hi, I’m Sharmeena
I am a product designer with 2+ years of experience in qualitative research, dedicated to creating inclusive, human-centred solutions.
Key expertise
Research
Uncovering voices, bridging gaps
My design process prioritizes inclusivity. Through my work on empowering marginalized communities, I am able to identify where people aren't being heard. My goal is always to bring diverse perspectives to the table, to identify gaps and make research-backed design decisions to solve complex problems. I thrive on crafting solutions that align with business goals, while prioritizing user needs.
design
Transforming complexity into clarity
I enjoy delving deeply into complex problems, connecting the dots as I go to start to visualize the bigger picture. I break down processes and behavioural patterns, focusing on the details to pinpoint root issues and uncover meaningful solutions. Drawing on my experience as a qualitative researcher in policy, I am skilled at connecting insights from interviews and thematic analysis to identify impactful insights.
FLEXIBILITY
Working in dynamic environments
My time in the NGO space has given me the skill to navigate diverse and sensitive stakeholder needs. From facilitating focus groups with subject matter experts to speaking as a panelist about my research, this has empowered me to always take initiative, be open to managing projects independently, and be adaptable to dynamic and unstructured environments.
Design work
Side projects
Research publications
Structural trends in the tea industry (internal)
2017
Faitrade Foundation
